With all the slick magazines in Maui touting the best restaurants, it's difficult to get noticed. Advertising is expensive and advertising dollars come from the bottom line. The trap many restaurant owners get caught in is when they go for the expensive printed ad campaign but then skimp on the photography budget. The hard truth is that a bad picture, even with good placement, is a waste of your advertising budget. When paying the big bucks for that ad, don't forget to hire a photographer who can create dynamic images that will breathe life into your advertising and bring attention to your cuisine.
No comments:
Post a Comment